THE ‘BRAND HEART’ OF CHRISTIANITYJeremiah 20:7-9; Romans 12:1-2; Matthew 16:21-27 Marketing experts point out that it is important for companies and organizations to develop a brand identity or the “face” that interacts with the world. But they are quick to caution: whatever you create should communicate who you are: the brand heart (purpose, vision-mission, values). One may see this Sunday’s gospel as a landmark in Jesus spelling out his “brand heart”!Jesus has been schooling his disciples about who he is and through Peter’s confession of faith (which we heard last Sunday), they have recognized Jesus as the Christ.But Jesus does
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